Do you have eyes that see when they’re open? Do you go places sometimes and leave places other times? Then maybe you need a Yaris. It's a car! Toyota's first digital car launch for Toyota's most basic car became an FWA Site of the day, a Cannes Shortlist, a Webby nominee and won a Bees Award for Best Copywriting.
This outdoor and print campaign tantalized teens, scandalized parents, and made headlines. The Parents Television Council was so outraged they went on CNN to complain about it and give the CW some free publicity.
We connected with active boomers through their "empty nester" millenial children.