JOHO - Hyperlinked Organization - Home Page (David Weinberger)
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World of Ends
June 6, 2023
The Apple Vision Pro launch video is a timelessly great example of its kind. Indeed, With a $3,500 price tag for what is essentially a display, the video is the actual product: it claims a new space for Apple.
At first glance, I was disappointed and skeptical: a cumbersome headset so I can watch a 2D virtual display? But it’s been so thoughtfully designed; they have, it seems, thought of everything. The video counters every objection that springs to mind. Do you want to show up in a Facetime with the dumb visor on? Oh, it erases it through the magic of AI! You want to be able to interact with real people in your physical space? Translucence to the rescue. So, good job, Apple!
JOHO - Hyperlinked Organization - Home Page (David Weinberger)
dwTOC
World of Ends