Impact mapping is a lightweight, collaborative planning technique for teams that want to make a big impact with software products. It is based on user interaction design, outcome driven planning and mind mapping. Impact maps help delivery teams and stakeholders visualise roadmaps, explain how deliverables connect to user needs, and communicate how user outcomes relate to higher level organisational goals.
Impact mapping is fast, visual and collaborative. It makes it easy to engage people from various roles and backgrounds, expose hidden assumptions and document important decisions. It provides just enough structure to facilitate effective planning and prioritisation, but does not get in the way with complicated syntax or bureaucracy.
Impact mapping is for product managers, business sponsors and senior technical leadership working with iterative software delivery, who want to focus effort, restructure existing initiatives or communicate a vision for a new idea.
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