Description: Recreate interesting features of iOS apps
This is how we implemented metrics in recent apps I’ve worked on: Right before the app shipped we’d go thru the app and anywhere something interesting happened, we’d add a metric by naming it and inserting a line of code to trigger the metric. Some header file would contain all the metric names.
Later after the app shipped we’d need to answer a question like: How many of our users are using a specific feature? To answer this, we’d open up the header file, find the right metric name. Often times the names are confusing and we’d dig into the code. With the metric name in hand, we’d then figure out how to lookup the metric data using the web interface of the metrics provider.
The whole process is clunky. Peppering the app with metrics calls is a laborious task. Inevitably we’d miss adding a metric call somewhere and our metrics would be blind to that area. I also never liked the web interface of any of the metrics providers. No matter what their marketing copy said, everything felt like web metrics bolted onto mobile apps.