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In today’s digital age, having a website is an essential aspect of any business, big or small. However, merely having a website is not enough; it needs to be optimized to appear on the first page of search engine results to attract potential customers. This is where search engine optimization (SEO) comes in, and one crucial aspect of SEO is onsite structure.
Onsite structure refers to the organization of a website’s content and pages. A well-structured website is not only user-friendly but also makes it easier for search engines to crawl and index the site’s pages. This helps search engines understand the site’s content and relevancy, making it more likely to appear in search results for relevant queries. See > https://cloud.google.com/blog/topics/retail/how-onsite-search-helps-grocers-with-digital-shoppers
One of the primary benefits of having a well-structured website is that it improves the user experience. When a user lands on a website, they want to find the information they are looking for quickly and easily. A well-structured website helps users navigate through the site , find relevant information, and complete their intended actions, such as filling out a contact form or making a purchase. This can lead to increased engagement, higher conversion rates, and ultimately, more business for the company.
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