by Andrew Walker, Thin Martian
We all know that Twitter is a great social discovery tool, and Google’s recent (and a little controversial) integration of social results from G+ into their search results is a good indicator of how important the social discovery space has become to help people filter the best content through the people they like, trust and follow.
This means content producers and marketers have to focus even harder on winning traffic through social channels. Most people know you get pretty lacklustre results by spamming your official Twitter ID or Facebook page with links to your own stuff, but what types of content increase the likelihood of getting your content promoted by influencers on their Facebook pages and Twitter feeds?