Description: Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. It
We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP. IAB Tech Lab worked closely with members of the Global Privacy Working Group to deliver the […]
Apple has once again made a splash with their Worldwide Developer Conference (WWDC) this June. You’ve probably seen the highlights, especially the unveiling of the Vision Pro VR goggles. Alongside this major reveal, there were also important announcements across the OS & Mac product suites.
IAB Tech Lab will extend support for the US Privacy signal until September 30, 2023. This is an extension beyond the original deprecation deadline of July 1, 2023. Specifically, the US Privacy String will be deprecated, while the Data Deletion Request Handling mechanism will retain continued support beyond September 30th. The extension aims to provide businesses […]