grounded-solutions.com - Research consultancy - Grounded Theory Online

Description: What can grounded theory do for you? Grounded Theory is used to understand patterns of human behaviour i.e. what people do. It will enable you to understand the main concern of a substantive population and how that concern is resolved or processed. It can help you better understand the issues your employees face, or the concerns of

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What can grounded theory do for you?  

Grounded Theory is used to understand patterns of human  behaviour i.e. what  people do .  It will enable you to understand the main concern of a substantive population and how that concern is resolved or processed. It can help you better understand the issues your employees face, or the concerns of your clients, customers or end users: it will help you understand what causes their pain and what they do about it (or what causes their delight and how they relish it).

Grounded Theory can be used wherever human behaviour needs to be understood .  For example,  Helen Scott has worked with grounded theory studies in health care, education, business, technology, journalism, psychology, international relations, construction and many others.

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