Description: Visit Greater Palm Springs serves as the official tourism marketing agency for the Coachella Valley. Established in May 1989, it emerged from a Joint Powers Authority involving the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, and Indio.
The mission of Visit GPS is to positively affect the destination’s tourism economy and quality of life for its residents, serving the Greater Palm Springs Tourism Business Improvement District (GPSTBID) Partners and providing sales, marketing and public relations support targeting potential leisure travelers from around the world as well as event, meeting and convention groups. In addition to destination sales and marketing, Visit GPS supports air service development, workforce development, consumer and g
Vacation Rental lodging owners successfully petitioned in 2020 to be included, alongside hotels with 50 rooms or more, in the GPSTBID.
Assessment by lodging type: