Data mining— the art of extracting useful information from large amounts of data —is of growing importance in today’s world.
The amount of data flowing from, to, and through enterprises is enormous, and growing rapidly—more rapidly than the capabilities of organizations to use it. Enterprises are trying to make effective use of the abundance of data to which they have access: to make better predictions, better decisions, and better strategies. Therefore, managers now need to know about the possibilities and limitations of data mining.
This course introduces data mining problems and tools to enhance managerial decision making. Students will learn how to ask the right questions and how to draw inferences from data by using the appropriate data mining tools. This course will enable students to approach business problems data-analytically, envision data mining opportunities in organizations, and follow up on ideas or opportunities that present themselves.