Description: Writings on artificial intelligence, personalization, recommendations, and the tech industry.
It's cheap to create bogus accounts. It's cheap to use hordes of accounts to shill your scams and feign popularity. Posting false customer reviews easily can make crap look like it's trustworthy and useful. Bad actors are even more effective when they manipulate ranking algorithms. When fake crowds of bogus accounts like, share, and click on content, algorithms that use customer behavior -- such as trending, search, and recommenders -- think crap is genuinely popular and show it to even more people. Today,