Gerry helps organizations reduce data waste by designing simpler, lighter, more environmentally friendly websites and apps. He developed Top Tasks, a research method that identifies what really matters and gets rid of what doesn't. Top Tasks can result in an 80–90% reduction in content, clearer menus and links, and better search results. Over a 20-year period, Top Tasks has been implemented hundreds of times.
Gerry has written eight books. His latest is World Wide Waste: How digital is killing the planet and what to do about it. The Irish Times has described him as one of five visionaries who have had a major impact on the development of the Web.
Description of the Top Tasks method for Applied Marketing Analytics magazine (Sept, 2018) Most of customer experience is cleaning and sweeping - Adrian Swinscoe podcast (Sep, 2018) Customer experience, on steroids! - Marketing Speak podcast (Sep, 2018) Customer Top Tasks with Gerry McGovern - UI Breakfast Podcast (Aug, 2018) The repositioning of trust in society - THIS IS HCD podcast (July, 2018)
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