Your website may be bringing in a lot of business, but I’ve never heard anyone say they’re selling enough, making enough, or helping enough.
And while you truly believe you’ve done everything possible to make your website better, even one or two small adjustments can increase your visibility to the world.
Because the internet is always changing … how searches are conducted, the way results are presented, what the “google bots” are looking for. It’s a never ending process.