Alec Lindsey Digital
Back to Our Future
Garrick Willhite - Designer
Description: Object is a design & technology studio based in Minneapolis. Football As Football is a design exploration taking American football teams and redesigning their logos as European (soccer) crests.
Created with Sketch. Created with Sketch. Us Skills Stuff Contact 01 Twins AR 02 Sahan Journal 03 Misfit 04 Minnesota North 05 Northland 06 UnitedHealthcare 07 Inver Hills 08 Northland Pioneers 09 Minnesota Twins 10 Rob Dyrdek 11 tech.mn 12 Identities Football As Football is a design exploration taking American football team logos & redesigning them as European soccer crests.
> Fig 1.0 THE PROJECT Football As Football is a design exploration taking American football team logos and redesigning them in four European styles: German, English, Spanish and Italian. We (Garrick Willhite & Josh Vadnais) collaborated on the project with Alec Lindsey, Eric Drommerhausen, Bill Gunter and Nikki Meyers. We launched the project in 2013 and it's now been view by over a million visitors.
We all studied different league design aesthetics and picked up on consistent themes – Spanish styles use a lot of shields and crowns, German crests are more simple and geometric, Italian crests use stars to indicate league wins and English styles are all over the place. We took these design themes and combined them with local state/city/team influences. We sometimes used state and city flags as visual cues for some crests. We used the American football team colors and mascots as references for making our "
Alec Lindsey Digital
Back to Our Future
Garrick Willhite - Designer