There is something about showing your local pride to the world. There is something special about staying attached to your roots. More companies need to feel this pride. Lots of companies get a taste of the big league . As soon as this happens, they want to leave the local stuff behind. This is the wrong approach.
Here’s why.
Did you know that local pride has more trends than the bigger things? It’s true. There are lots of companies who prefer to show their pride and stay small. They know their customer. Their customer base is happy.