Strategic digital mindset
I am a senior communications strategist at LEGO in Billund, Denmark. I’m part of the LEGO in-house agency, specifically the Communications and Strategy department. We handle strategic questions regarding LEGO’s various marketing efforts, and also drive the marketing innovation tracks within the organisation. Broadly speaking, this means I work in the early phases of campaign development, qualifying briefs and setting the direction. I also develop new marketing experiences with our partners, such as Amazon,
I have spent a numbers of years as a consultant developing digital strategies for companies and organisations across a wide range of sectors, from the tourism and entertainment industries to FMCG- and B2B-focused enterprises. This has gives me insight into a range of different areas of organisations in which digitisation is changing the way we work, from internal processes to external communication and marketing. A particular interest of mine is the social business approach, in which a range of social media