Content Strategy: The Book | Official book site for "Content Strategy" by Rahel Anne Bailie and Noz Urbina
It’s time to put content strategy into a business context for those who need to justify the investment in their information assets.
These decision-makers need enough knowledge that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content, and whatever level of detail they choose. Purchase Rahel Anne Bailie Rahel has spent over 20 years as a content consultant, with a deep understanding of both the technical and editorial sides, developing solutions to solve complex information problems at Fortune 100 and FTSE 250 corporations
Noz Urbina is one of the few industry professionals who has been working in what we now call “multichannel” and “omnichannel” content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. Read more >
Content Strategy: The Book | Official book site for "Content Strategy" by Rahel Anne Bailie and Noz Urbina