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Description: German unfair competition law, anti-competitive advertisement, warning notice, misleading information, injunctive relief, cease and desist, damages, preliminary injuction, German Act against Unfair Competition, UWG, court action in Germany and Europe

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German unfair competition law, anti-competitive advertisement, warning notice, misleading information, injunctive relief, cease and desist, damages, preliminary injuction, German Act against Unfair Competition, UWG, court action in Germany and Europe

Advertising represents something positive for the company and thus involves a reduction in the number of other market participants. This is – intentionally – in line with competition. However, the reduction must not predominate. Over the decades, a detailed, strongly case-by-case oriented jurisprudence has been developed. For example, the exercise of direct or indirect coercion on customers may be considered anti-competitive; the customer acquires the products not on the basis of a free decision but because

The targeted unfair obstruction of competition, the poaching of customers or employees directly from the competitors, or calls for boycotts are generally considered prohibited. The exploitation of the inexpierece not considered bearable. Since the abolition of the German Rebates Act and the Ordinance on Bonuses, numerous discount systems, bonuses and other customer loyalty systems are considered by the jurisdiction basically permissible advertising measures. A particular case of unfair competition law is th

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