Since almost 20 years COTRI has supported international service providers and destinations to cater successful and sustainably for Chinese visitors, from the years dominated by package tours and shopping at “must-see” destinations to the new wave of visits to newly discovered destinations for new experiences and activities in smaller customised groups or as FITs.
Information – Adaptation – Success, COTRI is providing support along all steps of the way, based on continuous research, decades of experience, specialisation and long-term partnerships.
Which strategy is the right one for the New Wave of Chinese Visitors, which segments of the source market are fitting with your products and services, how to restart the engagement with the Chinese market?
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