Chocolate and Vodka — bubbling enthusiasm for $arbitrary_topic
(With pretext.)
Apart from a number of stories about AI in today's, the theme for the top two stories is about the evolution of paid content strategies. The first piece looks at a model for segmenting users based on loyalty - VORF for Volatiles, Occasionals, Regulars and Fans. While Volatiles account for the vast majority of traffic, the same cannot be said for revenue. As I often say, the goal is to increase habit and loyalty leading to membership or subscription, and Madeleine White of subscription and membership suite P
This is just one example of the increasing sophistication of paid content strategies, and Brian Morrissey writes about the evolution of dynamic paywalls. For a while, paid content seemed to be a binary choice between hard and metered paywalls, but now we have registration walls, cookie walls, dynamic paywalls and more. And that is just the evolution of the paywall models rather than the content strategies. Morrissey points out that there are also new subscription bundles.
How to improve your Engagement Funnel and increase ARPU - The Fix
Chocolate and Vodka — bubbling enthusiasm for $arbitrary_topic
(With pretext.)