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The co-operative movement is considered the pioneer of self-service shopping in the UK. It opened its first self-service section in Romford in 1942 and its first fully self-service store in Upton Park in 1948.

My recently published article, ‘The great new shopping idea: introducing self-service in the British Isles’ (link below), reveals that self-service existed before 1939. Indeed, self-service was gaining momentum in the years 1938-39. Had it not been for the outbreak of war, it would probably have been widespread by the early 1940s.

Self-service shopping was preceded by, and informed by, cafeterias. The first significant self-service cafeteria in the UK opened in Ponting’s department store in London in 1926. Others followed Ponting’s lead and by the late 1930s the experience of eating in a bustling American-style cafeteria had become an intrinsic part of the working-class seaside holiday, the city-centre shopping excursion , and the worker’s lunch hour.

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