Blattel Communications
Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very different) outlets or out of journalism entirely is a challenge. For companies outside the consumer product space, the competition for coverage has intensified while the need for media visibility has never been greater.
Here are a few of the key changes we’ve seen of late to help you set a strategy for 2023:
Rise of national hub/regional spoke media models – We’re seeing the gutting of “local” news desks and on-the-ground coverage in favor of national coverage models supplemented by regional reporting that is increasingly removed from geography. Business journal newsletters (think the American Cities Business Journals empire) are built on national themes, consistent across markets and supplemented with local stories from the weekly print editions. Online only outlets, like the legal industry trade’s ALM/Law.com
Blattel Communications