Description: Speaker
As one of the first internationally specialised consulting firm in the world, The Bridge To Luxury assists companies that are active in markets for high-end products and services.
Luxury fascinates. In the limelight of public attention, on the advertising pages of high-gloss magazines or during product presentations in mono-brand boutiques, the management of brands from the world of luxury, premium and prestige may appear rather simple. Yet it is actually one of the most difficult businesses imaginable since the underlying conditions with demanding customers, temptations of product dilution, extremely differentiated markets, the high costs of communication, an ambivalent internet, in
Meeting these challenges requires a strategic positioning, discipline in designing the offering, a precise definition of the target group, an integrated marketing mix, adequate structures and processes, budgeting and controlling tools, opportunities for financing growth and the courage to go international.