Description: CREATIVE DIRECTION • COPYWRITING • STORYTELLING • SOCIAL • DIGITAL • CONTENT • BRANDING • STRATEGY
Writer / Thinker / Solver / Creator / Doer / Maker
As a parent, it’s natural to care a lot. But, it also means your mind takes you to some interesting places when wondering about how to make your little one happy. This campaign for Hyland’s Naturals explores the mindset of new parents as they take on parenthood.
Most people treat driving as a necessary nuisance. But for those who love high performance cars like the Supra, driving is a sport. In this campaign, 2 professional drivers use the power of the new Supra to play a Game of Horsepower. Just like the classic basketball game, except with more tire smoke. Multiple sets of tires were definitely harmed in the making of this film.