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Description: Bit by Bit: Social Research in the Digital Age by Matthew J Salganik. This book is for social scientists who want to do more data science, and data scientists who want to do more social science.
Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
"Salganik is one of the first natural-born computational social scientists, a sociologist whose doctoral work was one of the early landmark projects in the field. Bit by Bit is 90% textbook, 10% biography, putting into personal context issues that Salganik was among the first to wrestle with. … The text is clearly written--even breezy, in parts. It puts the reader in the shoes of the researcher: What decisions were made, why, and were those the best choices? It is suitable for an advanced undergraduate or g
David Lazer, Science
Fragile Families Challenge
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