Barry has authored or co-authored over a dozen business books, including his forthcoming book, The Power of Differentiation , which will be published by Indigo River and distributed through Simon & Schuster. In the book, he shares experiences and actionable recommendations for leaders seeking to differentiate their brands and products.
Barry has also written over 100 business articles on a range of topics, including brand re-engineering, customer loyalty, employee engagement, training strategy, dealer/distributor network performance and much more. Barry has been interviewed as a subject matter expert on CNBC, Fox Business and in several videos and podcasts.
Excerpts from Barry’s Upcoming book