Between the Marketing “Quality Circle”, based on Client Satisfaction, and the Technical “Quality Circle”, based on measurements within the “tool” of production, coherence is sometimes difficult to attain.
During the past 30 years with quality experience, Directique has regularly found that the lack of synchronization between the two circles is the main cause of the non-qualities incurred by a company and its clients.
By organizing a quality circle “as per client vision” it allows everyone in the company to talk about the same things and be on the same wavelength… to understand each other.