Description: Veritonic produces a range of content to give brands perspective on the fundamental issues in audio marketing today, and help them see (and hear) a sonic path forward. From The Sonic Truth, our podcast series with Advertising Week, to myriad articles and case studies, get clarity on everything you need to know about audio marketing now.
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Solutions Research Test Measure How It Works About Us About Us Press News Careers Resources Blog The Sonic Truth Podcast Audio Logo Index Insights Series Audio Ad Search Case Studies Videos Connect AIS 2023 Industry Events Keep In Touch System Status Contact Us Login Get Started Featured Content Search All Featured Content Articles Blog Case Studies News Podcast Episodes Press Resources Videos CASE STUDY • May 19, 2023
A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incr
PRESS • April 25, 2023