Dental professionals who are serious about building thriving sleep apnea treatment practices need a sleep brand that is independent of their general dental practice.
Positioning the doctor as the expert on the topic of sleep disordered breathing in the minds of prospective patients is critical to growing a sleep practice. This cannot be accomplished by simply adding a page about sleep to the practice’s existing dental website.
In addition to core branding elements such as a separate name and logo, the most successful dental sleep practices also develop a website that is devoted exclusively to sleep.