Description: Angela Linneman's Portfolio | Product Content Strategy, UX Writing, Content Marketing, Writing, and Editorial for Innovative Tech Industry SMEs, Large Enterprises, and Nonprofits
Angela Linneman's portfolio. Copywriting, editing, content marketing, activism, civic technology, and non-profit leadership.
Content Design | Editorial and Content Marketing | UX Writing | Copywriting
While working with Huge, I helped Google redesign the portal for businesses who want to show up in shopping search results and advertise on Google. Users didn’t understand the value proposition of the Merchant Center or what its tools do. So I reorganized the page hierarchy and rethought each module to speak to users’ primary needs. At a higher level, I reconfigured the information architecture of the Merchant Center’s parent site, Google for Retail, to forefront user intent and make solutions more discover