Description: Amy Willsey is a copywriter at VML in Kansas City, MO. Check out her work, blog and quick wit here.
I'm a conceptual writer working in the advertising field. Check out some of my current work here.
CHALLENGE The state of Tennessee is known to have some of the most beautiful fall colors in the world. But over 13 million Americans can't see it because of red-green colorblind deficiency.
IDEA We installed the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.