Description: "People buy tickets to theatres, not movies." -- Marcus Loew
This was originally posted on After the Final Curtain’s Patreon in February 2022. For expanded early posts, as well as video walkthroughs and other exclusive content, you can become a patron at: https://www.patreon.com/afterthefinalcurtain
View of the auditorium from the orchestra level.
The Union Theatre in Attleboro, MA originally opened in 1918 as a vaudeville and silent movie theater. It was operated by B & Q Associates and had 1,101 seats. Because of the decline in vaudeville, and the rise of the modern talking motion picture, the Union underwent a remodel in 1927 to give it the ability to show “talkies.”